How Can We Accelerate the Alignment of Sales & Marketing?
Sales and marketing misalignment is extremely common, and companies with divided sales and marketing teams that function separately are putting themselves at a disadvantage. And yet, both marketing and sales teams have the same goal of driving sales and revenue, so it is crucial to keep them in sync.
Sales and marketing alignment is potentially the largest opportunity for improving business performance today. When marketing and sales teams unite around a single revenue cycle, they dramatically improve marketing return on investment (ROI), sales productivity, and, most importantly, top-line growth.
The silos between sales and marketing departments are a long-standing issue throughout every industry. The problem with misalignment is the inefficient processes that arise, ultimately wasting time creating content without a clear objective. When sales and marketing align, revenue increases, the sales cycle shortens, and conversion rates improve along with forecast accuracy.
So, what is to be done? Our expert panel are eminently qualified to provide some of the answers.