Latest Recording: Striding Into 2021 – Fearlessly
For this final Roundtable of the 2020 season, we have chosen to focus on five critical areas, which if addressed appropriately will lay strong foundations for increased success in 2021 – and beyond.
- Employee experience management
- Customer experience management
- Sales function enablement and alignment
- Business development
- Efficient utilization of sales technology
Once again, Jonathan Farrington hosted a panel selected for their experience and expertise in at least one of these categories: Ali Cudby, David Mattson, Mike Esterday and Colleen Stanley.
The Future of Sales Conferences and Live Events
There is considerable conversation, commentary and discussion taking place right now regarding the future of live sales events, post COVID-19.
In one camp there are those who believe (hope) that everything will return to how it was pre-pandemic. In another camp are commentators who expect that we will witness a reduction in the quantity of events but nevertheless, there will be a renewed appetite for the “high-quality” and popular conferences.
Finally, there are those who have stated, quite categorically, that conference attendees, sponsors and supporters have come to realize that online works almost as well, without the often-huge associated investment required, both in time and money.
Once again, Jonathan Farrington will host a panel selected for their experience and expertise in attending, speaking at and even organizing live sales events -David Mattson, Meridith Elliott Powell, Lori Richardson and Barbara Weaver Smith.
View Roundtables from previous years, and this year, by clicking on a link below: