Here you can view previous Roundtable discussions:
Sales Enablement or Revenue Enablement or Customer Enablement or?
What we do know is that sales enablement has stalled: Ongoing research suggests that less than 3%of organizations exceeded their objectives in 2019 and even the most vociferous evangelists are admitting that a plateau has been reached. During this latest Roundtable, we tried to understand why, after just five years, the wheels appear to be […]
How Can We Accelerate the Alignment of Sales & Marketing?
Sales and marketing misalignment is extremely common, and companies with divided sales and marketing teams that function separately are putting themselves at a disadvantage. And yet, both marketing and sales teams have the same goal of driving sales and revenue, so it is crucial to keep them in sync. Sales and marketing alignment is potentially […]