Sales Enablement or Revenue Enablement or Customer Enablement or?

What we do know is that sales enablement has stalled: Ongoing research suggests that less than 3%of organizations exceeded their objectives in 2019 and even the most vociferous evangelists are admitting that a plateau has been reached.

During this latest Roundtable, we tried to understand why, after just five years, the wheels appear to be coming off.

Is it that there has been insufficient understanding and support from the top?

Or have the people charged with creating and driving the strategy lacked the appropriate level of experience?

Maybe it is because too few of the stakeholders really understand what sales enablement actually is and what it is meant to achieve?

And what about the customers/clients, are they any the wiser than they were five years ago? Have they noticed any difference? Do they care?

What is the way forward? Revenue Enablement? Customer Enablement? Or?

The Panelists: