Founder and CEO of Barrett, www.salesessentials.com, and the Selling Better Movement, Sue lives by the philosophy that selling is everybody’s business and everybody lives by selling something and is the architect of the world class Selling Better Operating System & Philosophy. Why Selling Better? Because a Selling Better approach is both an ethical, human centred sales ethos coupled with a state-of-the-art, adaptive sales strategy and operating system that transforms how sales teams and the broader business use the function of sales to outperform the competition, deliver better client and business outcomes and continue to sell better now and sustainably into the future .
Sue and her team bring a well-researched systems thinking approach to sales that includes a complete selling system which is engineered for growth, not personality driven. This is deliberate because Sue says we need leaders in business to shift their thinking away from seeing training as the ONLY solution to selling better when the right training is A part of the solution. Sue says we need to help Boards, CEOs, Sales Leaders, Sales Teams and everyone in business navigate a complex world when it comes to selling better, being customer centric and working towards a sustainable future.
Sue has written 600+ sales articles and 21 e-books, got selling its first university qualification, produces the Annual 12 Sales Trends Report and a strong mainstream media presence in Australia. Here she is talking Sales with Alan Kohler, Australia’s leading finance and economics commentator: Sue Barrett Talking Business with Alan Kohler about all things sales on Qantas Inflight Program – 12 minutes.