George Brontén is a life-long entrepreneur, with 20 years of experience in the software space and a passion for sales and marketing. With the life motto “Don’t settle for mainstream,” George is always looking for new ways to achieve improved business results using innovative software, skills and processes. He shares his thoughts on the award-winning blog “Art & Science of Complex Sales”. Since 2012, George and his team at Membrain.com have collaborated with thought leaders and studied research to identify the success factors behind successful sales organizations. The result of their hard work is a software-as-a-service that makes it easier for companies to capture, learn and execute the behaviors needed to achieve sales excellence.