Ali Cudby wrote the book on customer experience – literally. The author of the #1 bestselling book, Keep Your Customers, Ali brings a proven methodology for successful customer loyalty and retention to clients around the globe.
Ali honed her approach to customer experience at her company, Fab Foundations, where she created the
world’s leading bra fitting training and certification program. Ali has worked with lingerie companies on six continents to develop innovative systems for retention and growth.
From Fortune 500 to pre-revenue start-ups, Ali has spent 20 years refining her craft. Ali first cut her teeth in the world of customer experience after graduating from Wharton Business School and joining The New York Times Company’s corporate planning group. She also had stints in strategic marketing at the Golf Digest Magazine Group and Animal Planet TV Network before opening her own shop, where she focuses on making a difference for small to mid-sized companies.
Now, Ali teaches Entrepreneurship and Innovation at Purdue University and works with clients worldwide to incorporate her innovative customer loyalty and retention strategies through her company Your Iconic Brand.