Britta Lorenz

Partner, PDA Group GmbH
Britta brings a wealth of experience to the table. As a business consultant, she advises organizations and individuals around the globe. Her passion is Sales Enablement to help clients achieve growth objectives by bringing their sales team performance to the next level of success. Her empathetic nature allows her to design the right environment that permits individuals and teams to thrive and to achieve their true potential at any time to foster continuous development. She is an ambassador for lifelong learning as a driver for transformation and success.
With a 15+ years B2B sales career, including a senior management role, Britta is Partner at the PDAgroup. Clients over the years include SAP AG, Fujitsu and United VARs.
Britta is the chapter lead of WiSE (Women in Sales Enablement) DACH. At the same time, Britta is an advocate of women in leadership, mentor, and Executive Coach.
Visit: www.pdagroup.net