There are really only two ways to sell anything. One is a struggle most of the time. Let’s call this one “Hard Selling”. The other seems pretty effortless. I call this one “Collaborative Selling”. I must admit that both will get you some business. However, “Hard Selling” is always uphill battle. “Collaborative Selling,” on the other hand, guarantees you huge rewards, an endless flow of ready-to-buy prospects, and creates an environment for you to have incredible fun doing it.
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