Here is the reality: Every year, businesses lose billions of dollars in sales due to poor customer service and inefficient account management. A recent survey quantified the amount of money lost annually in the US alone at roughly $62 billion. That number accounts only for clients who decided to switch providers directly because of sub-standard service. But the real number is even higher, probably $100 billion.
Of all the clients who changed supplier in 2019, 68% did so not because they were offered a better shiny deal or lower prices, it was because they no longer felt valued by the incumbent supplier.
Jonathan Farrington once again hosted the panel comprising of Tiffani Bova, Ali Cudby, David Mattson and Bill Morrison, all eminently qualified to discuss this significant topic.