This is the reality: Communication is successful, only if it achieves our desired results.
It doesn’t matter if you think you’ve communicated well or if you think you’ve been crystal clear, what matters is that your communication is received and acted upon in the manner you wanted.
When we communicate with people and if they are ‘not getting’ our point, then the responsibility is ours to adapt our approach until they do.
In the same way, resistance from another person usually signals a lack of rapport.
Rapport is a vital ingredient when developing relationships because it builds trust and allows communication to flow.
Beyond verbal or written communication, rapport and empathy is EI (Emotional Intelligence) This is our ability to “feel” what our client/customer is feeling and thinking. It has been described as the highest and most complex form of communication.
This Roundtable will seek to uncover if the sales “population” are losing their basic communication skills and if this is yet another reason for the alarming year-on-year decrease in quota achievement levels.
