There is considerable conversation, commentary and discussion taking place right now regarding the future of live sales events, post COVID-19.
In one camp there are those who believe (hope) that everything will return to how it was pre-pandemic. In another camp are commentators who expect that we will witness a reduction in the quantity of events but nevertheless, there will be a renewed appetite for the “high-quality” and popular conferences.
Finally, there are those who have stated, quite categorically, that conference attendees, sponsors and supporters have come to realize that online works almost as well, without the often-huge associated investment required, both in time and money.
Once again, Jonathan Farrington hosted a panel selected for their experience and expertise in attending, speaking at and even organizing live sales events -David Mattson, Meridith Elliott Powell, Lori Richardson and Barbara Weaver Smith.