Here you can view all the recorded Roundtable discussions for 2021:
Identifying the New Post-Covid Frontline Sales Professional
Obviously, the pandemic forced the buyer/seller relationship online and the organizations who survived the best, and are even beginning to now thrive again, are the ones who most quickly adapted and transitioned. The reality is that digitisation was always going to happen – it has been a long anticipated inevitably – and COVID simply accelerated […]
Audio Version:
Will Sales & Marketing Ever Play Nicely Together?
Sales & Marketing functions no doubt realize it isn’t enough to just coexist—not when they could work together to create value for the company and for customers. As a rule, though, they’re separate entities within an organization, and, when they do work together, they don’t always get along. When sales are disappointing, Marketing blames the […]
Audio Version:
It’s Been Even Tougher at the Top
For the last two Roundtables, we have examined the future of live vs online events and then in February, the pressure that sales leaders are under. For the next one, we want to discuss the challenges that the men and women at the top have faced and how they have battled through. We know that […]
Audio Version:
How Have Sales Leaders Adapted to the New Selling Landscape?
We are now twelve months on from the first lockdowns, which were part of a global strategy to contain the spread of COVID-19. So how have sales teams, and more specifically, sales leaders adapted to a new selling landscape? The most recent research conducted by the Sandler Reseach Center – “Leading from the Front in […]
Audio Version:
The Future of Sales Conferences and Live Events
There is considerable conversation, commentary and discussion taking place right now regarding the future of live sales events, post COVID-19. In one camp there are those who believe (hope) that everything will return to how it was pre-pandemic. In another camp are commentators who expect that we will witness a reduction in the quantity of […]