It would be very tempting for frontline sales professionals – and their managers – to simply write-off Q4 and instead focus on planning for 2021 in order to start the new trading year strongly.
Not unnaturally, we always urge sales teams to rigorously plan in advance, but to relax and believe that there are no opportunities out there is folly – in our humble opinion. Q4 represents 25% of the selling/buying calendar and lots of buyers have unspent budget. Trading is still taking place.
Yes, new opportunities are more difficult to uncover, and we understand it remains a challenging time, so what can you do to increase your 2020 achievement levels in the next three months?
Jonathan Farrington once again hosted the panel comprising of Dave Kurlan, Colum Lundt, Colleen Stanley and Amy Franko, all eminently qualified to discuss this significant topic.
