• Skip to main content
  • Skip to footer

The Sales Futurists - To continually explore the dynamics of professional selling today, tomorrow, and specifically, into the future ...

  • Home
  • About
  • The Futurists
  • Resources
    • Books
    • Futurists Posts
    • Roundtables
  • JF Initiatives
    • Top Sales Articles
    • Top Sales Awards
    • Top Sales Leadership
    • Top Sales Library
    • Top Sales Magazine
    • Top Sales World
  • Contact

Sales Leadership – The Coaching Imperative

Even if salespeople have undergone progressive sales training, there’s no guarantee that they will be successful. It is common knowledge that skills grow rusty over time and salespeople are prone to pick-up bad habits along the way, or to simply skip steps and take shortcuts that can lead to long-term trouble. Perhaps even more important these days, is the fact that markets, competition, technologies and customer preferences are all in a constant and accelerating state of change. This fact requires that sales people are able and willing to rethink their sales strategy and approach frequently and receive a regular top-up of skills and motivational coaching.

For sales managers, developing others’ abilities is even more important – indeed, it’s the emotional competence most frequently found among those at the top of the field. This is a person-to-person art, and the effectiveness of counseling hinges on empathy and the ability to focus on our own feelings and share them.

Sadly, of all the skills and traits required to become a successful sales manager, one who is able to maintain their team performing at optimum levels, coaching is the one that is often lacking.

The Panelists

David Mattson
Linda Maxwell
Keith Rosen
Lisa Wicklman
https://s3.amazonaws.com/TopSales/roundtables/2020/Sales-Leadership-Coaching-Imperative-Mar-20.mp4
https://s3.amazonaws.com/TopSales/roundtables/2020/Sales-Leadership-Coaching-Imperative-Mar-20-Audio.mp3

Footer

Partnering With Us Now And Into The Future …

Sandler Research Center
Assessments 24/7 partners with the Sales Futurists
Integrity Solutions
Kurlan & Assocs partners with the Sales Futurists
Membrain partners with the Sales Futurists
MEREO partners with the Sales Futurists
Objective Management Group partners with the Sales Futurists
Quotable partners with the Sales Futurists
Salesforce - partners with the Sales Futurists
Sandler Training partners with the Sales Futurists

Copyright © 2021 · Contact · Privacy Policy · A JF Initiative